Combining Digital Twin and Metaverse for Immersive Marketing Experiences
Hamed Nozari · Advances in computational intelligence and robotics book series · 2025
This research examines the integration of digital twins and the metaverse in marketing, a new approach that creates interactive and personalized experiences for users. Using digital twins, brands can create detailed customer profiles and use this data to improve user experiences in the metaverse. This integration allows brands to optimize their marketing strategies and create immersive digital experiences using real-time data. The research also examines the ethical considerations, privacy issues, technical challenges, and future trends of this approach and provides solutions for its effective exploitation.