Introduction to Artificial Intelligence in the Cultural and Creative Sectors
Marta Massi, Marek Prokůpek, Alessandra Rossi Ricci, Maria Carmela Ostillio · 2025
Artificial Intelligence (AI) is transforming the arts by reshaping creative processes, enhancing audience engagement, improving operational efficiency, and increasing accessibility in cultural and creative sectors. From generative artworks to interactive exhibits and predictive analytics, AI is enabling new forms of artistic collaboration and innovation while supporting digital curation, personalisation, and data-driven decision-making. This chapter introduces the key roles AI plays across artistic domains, from visual and performing arts to museums and publishing, while addressing emerging questions around creativity, authorship, and ethical concerns. As both a creative partner and operational tool, AI extends artistic boundaries and redefines industry practices. The chapter also outlines the structure of the book, which brings together interdisciplinary perspectives and global case studies to examine AI’s impact on cultural production, distribution, and consumption. These case studies span not only creative practices but also organisational management, institutional leadership, and policy innovation, offering insights into how AI is shaping decision-making and strategic approaches across the cultural and creative sectors. By exploring both practical applications and theoretical debates, the volume aims to support scholars, artists, and cultural practitioners in navigating the evolving relationship between AI and these sectors.