Trust Challenges in AI-Driven Fintech
Payal Sharma, Syed Sajid Hussain, Manjit Kour · Advances in computational intelligence and robotics book series · 2025
This study explores the ethical, security, and privacy challenges faced by financial technology (Fintech) organizations. It highlights the critical role of ethics in leveraging artificial intelligence (AI) technologies to foster customer trust and loyalty. A systematic review of available literature was employed to analyze empirical data addressing Fintech challenges for customer privacy and ethical concerns. The study examines the factors influencing customer trust, such as real-time interaction, risk perception, and transparency. The outcomes highlight the need for consumer data protection and protection of the law, as well as trust through public disclosure. The study suggests implementations for managers about how to deploy the specialization between AI and analytical technologies in delivering personalized services, streamlining and saving the firm resources, and reducing service delivery costs.