Interaction and Collaborative Intergroup Dynamics in Social Virtual Reality (SVR)
Timor Schwartz Miler, Nili Steinfeld · 2025
This study explores intergroup interaction within immersive Social Virtual Reality (SVR) environments, focusing on the dynamics between majority and minority groups and the ways immersive settings shape social behaviors. Unlike previous research in the field of intergroup relations, that often examines non-immersive virtual platforms or face-to-face encounters, this study uniquely investigates multi-user interactions in fully immersive SVR, investigating the role of spatial proximity, avatar representation, and technological adaptation in an intergroup contact experience. Utilizing a mixed-methods approach, the research examines shifts in diversity attitudes, perception of social proximity, and interaction quality among culturally diverse participants, including majority and minority groups within the Israeli context. The findings highlight SVR’s dual role as both a facilitator of meaningful intergroup engagement and a space where existing social dynamics and power imbalances persist. By uncovering how immersive virtual environments can simultaneously bridge and reinforce social divides, this study advances intergroup contact theory and offers actionable insights for designing equitable and culturally sensitive SVR spaces that promote dialogue, inclusion, and collaboration.