Gamification Design of AR Filters: The Influence of Key Factors on User Experience and Strategies
Yaxi Wang, Tong Jiang, Jiani Jiang, Yaru Huang, Ning Chen · International Journal of Human-Computer Interaction · 2025
Based on Uses and Gratifications Theory, this study identifies user needs (perceived enjoyment, social interaction, time-killing, fantasy) in AR filter usage. Through a survey (N = 563) and PLS-SEM analysis, we found that visual aesthetics, interactive novelty, and perceived immersion significantly positively impact need satisfaction. Social interaction has the strongest effect on user experience satisfaction. Design strategies are proposed to enhance gamified AR filter experiences in online social contexts.