Exploring the Blockchain: Deciphering investor preferences in urban India
Pradeep Chaurasia, Pramod Chandra Dwivedi, Kausik Mukherjee, Anurag Singh, Kiran Chhabariya, Shweta Singh · 2025
To shape the financial landscape, it is crucial to understand investor preferences as Blockchain technology continues to gain popularity globally. Examining the urban investment landscape of India, this research seeks to understand investor preferences in relation to Blockchain. The study uses a quantitative approach with Likert scale instruments to examine how well-informed urban investors are about Blockchain, what factors matter most to them when making investment decisions, how they feel about current regulatory frameworks, and whether there are any correlations with demographic variables. The research aims to shed light on the future of Blockchain investments in urban India and provide policymakers and business leaders with useful information. In order to lay the groundwork for individualized investment strategies, the study postulates that demographic characteristics are significantly correlated with investor preferences in Blockchain investments.