Towards Fostering Human Ownership in GenAI-Assisted Design
Jiwon Jun, Ye Wang · Proceedings of the Design Society · 2025
ABSTRACT: GenAI has significant potential to transform the design process, driving efficiency and innovation from ideation to testing. However, its integration into professional design workflows faces a gap: designers often lack control over outcomes due to inconsistent results, limited transparency, and unpredictability. This paper introduces a framework to foster human ownership in GenAI-assisted design. Developed through a mixed- methods approach—including a survey of 21 designers and a workshop with 12 experts from product design and architecture—the framework identifies strategies to enhance ownership. It organizes these strategies into source , interaction , and outcome , and maps them across four design phases: define , ideate , deliver , and test . This framework offers actionable insights for responsibly integrating GenAI tools in design practices.