Using Development Support Communication to Address Climate Change Challenges in Sindh
Mujeeb Rehman Abro · Journal of Media & Communication · 2024
The study investigates the role of Development Support Communication (DSC) used in the viewpoint of climacteric issues in Sindh Pakistan. Despite the increasing vulnerability of the region to climate related risk (e.g., floods, droughts, extreme temperatures), effective climate communication strategies are key to mitigation of negative impacts as well as fostering sustainable development. The study analyzes on how DSC can be deployed in the following aspects: (i) awareness raising; (ii) promotion of adaptive behaviors; and (iii) influence policy changes to improve resilience. Utilizing a range of qualitative and quantitative techniques, such as surveys, interviews, and content analysis, the study identifies significant barriers in communication practices and suggests ways to enhance outreach and engagement with local communities and stakeholders.