Cryptocurrency Research: A Conceptual Model for Future Research
Brett A. S. Martin, Polymeros Chrysochou, Carolyn A. Strong, Adam J. Mills · Psychology and Marketing · 2025
ABSTRACT This research note reviews research published in Psychology & Marketing in response to our call for papers for cryptocurrency research. Cryptocurrency is an area worth trillions of dollars and it offers a rich field of potential research topics for consumer psychology. Based on the articles by scholars published in Psychology & Marketing , we present a synthesis of the literature surrounding consumer behavior and cryptocurrency and propose a conceptual model to guide future research. This conceptual model organizes the literature by antecedents, process, and outcomes. In addition, we present a summary table of contributions from the research and offer a range of future research opportunities to be explored.