Transforming Marketing With Generative AI and ChatGPT
Moez Bellaaj · Advances in computational intelligence and robotics book series · 2025
In recent years, the rapid advancement of generative artificial intelligence (AI) in marketing has been fueled by increasing data availability, significant breakthroughs in deep learning, and evolving computational power. Generative AI tools such as ChatGPT offer businesses transformative opportunities, including the generation of novel data, personalized content creation, and innovative marketing strategies. However, these advancements also bring challenges that need to be addressed to harness their potential. This chapter investigates the current literature and analyzes real-world companies to uncover the opportunities and obstacles associated with generative AI in marketing. It provides insights into the future trajectory of these technologies and offers practical guidance for professionals seeking to leverage generative AI effectively.