The Effectiveness of Augmented Reality Advertising as an Emerging Advertising Strategy
Nirma Sadamali Jayawardena, Mitchell Ross, Sara Quach, Park Thaichon, Abhishek Behl · 2025
In the digital marketing era, augmented reality (AR) advertising draws much attention and interest from every corner as a potentially effective advertising strategy because of its uniqueness and interactivity. Virtual objects and information superimposed on the natural world are provided by AR advertisements for users to interact with. Advertisements with higher engagement draw users’ attention to spend more time and make an impression. This chapter, therefore, considers the overall effectiveness of AR advertising a new advertising method. This chapter presents a better understanding of the effective marketing techniques that are especially suitable for AR advertisements based on proven evidence from the literature. First, this chapter presents an overview of AR advertising. Then, the next section will be allocated to the topic of Immersive Product Visualisation. The third section discloses some effective marketing methodologies apt for AR video advertisements.