Enhancing the Consumer Experience with Mixed Reality
Nirma Sadamali Jayawardena, Mitchell Ross, Sara Quach, Park Thaichon, Abhishek Behl · 2025
There are several ways in which mixed reality (MR) can enhance customer service. It entails enhancing personalisation for customers, assisting technology companies to guide non-technicians through the installation of a product, and assisting different companies in troubleshooting customer problems. This chapter aims to provide an overview of digital video advertising strategies with particular reference to MR video formats. This section mainly focuses on the role of MR advertising in enhancing the customer experience. The first section discusses the importance of MR in advertising. The second section discusses the real-world applications of MR advertising. The third section discusses the platforms and tools, with the final section emphasising the challenges involved with MR advertisements.