Neura Soul and the AI Mind: Emotional Memory, Digital Identity, and the Psychology of Consumer Choice
Prof. (Dr.) K. P. Yadav, Sandeep Kulkarni, Deven mane, Raghav Khandelwal · International Journal of Soft Computing and Engineering · 2025
This paper explores how NeuraSoul, a multimodal AI system with emotional memory, intersects with behavioural economics to shape consumer decision-making. AI-driven features such as personalised recommendations and targeted advertising are rooted in behavioural design, strategically crafted to influence purchasing behaviour. Case studies of organisations like Amazon, Netflix, and Google offer valuable insights into how AI engages with buyer psychology. While NeuraSoul and similar technologies enable deeper personalisation and business optimisation, they also raise significant concerns regarding data privacy and potential psychological manipulation. This research aims to examine the functional role of AI within these domains, evaluate its psychological and economic impacts, and uncover the mechanisms through which it exerts influence. Ultimately, the findings will shed light on how AI, such as NeuraSoul, transforms consumer behaviour and what that transformation means for modern businesses.