Cloud data warehouse war: Challenges and Strategies
Bhoopendra Singh, Ravi Roshan, Krishna Chandra Balodi · Journal of Information Technology Teaching Cases · 2025
This case study examines the competitive trajectories of Teradata and Snowflake within the data warehousing sector against the backdrop of a rapidly shifting technological paradigm toward cloud computing. It outlines the strategic challenges and market dynamics that influence the evolution of their business models in an industry undergoing digital transformation. The narrative probes into Teradata’s efforts to pivot from its traditional on-premise stronghold to cloud solutions, juxtaposed with Snowflake’s rise as an innovator in cloud-based data warehousing. The case aims to elucidate the complexities faced by these companies, including market competition, technological upgrades, and regulatory compliance. By dissecting their strategies and operational hurdles, the case provides insights into crafting resilient business models in the data-intensive landscape of today’s economy.