Blockchain-Driven Transformation of Rural E-Commerce
淑丹 肖 · E-Commerce Letters · 2025
在数字经济与乡村振兴深度融合的背景下，农村电商成为农业现代化的重要引擎，但仍面临供应链不透明、信息不对称、信任缺失等挑战。区块链技术凭借其去中心化、不可篡改、可追溯等特性，为农村电商革新提供了创新解决方案。本文系统探讨区块链技术在农村电商中的应用潜力，聚焦农产品供应链管理优化，结合理论与实践，分析其在农产品溯源、物流管理、支付结算等环节的实践路径。研究表明，区块链技术建立的可信数据基础架构，能有效增强农业供应链的透明度、运行效率及风险管理水平。然而，技术成本高、农民认知不足、数据隐私风险及政策滞后等问题仍制约其规模化应用。为此，本文提出政策与技术协同推进策略，包括制定标准化技术框架、提供财政支持、加强技术培训与适农化研发，以推动区块链技术与农村电商深度融合。本研究为农村电商的可持续发展提供了理论依据与实践参考，助力农业供应链数字化转型升级与乡村振兴战略的深化实施。In the context of the deep integration of the digital economy and rural revitalization, rural e-commerce has emerged as a critical engine for agricultural modernization. However, challenges such as opaque supply chains, information asymmetry, and trust deficits persist. Blockchain technology, with its decentralized, immutable, and traceable features, offers innovative solutions to revolutionize rural e-commerce. This study systematically explores the application potential of blockchain technology in rural e-commerce, focusing on optimizing agricultural supply chain management. By integrating theoretical analysis with practical cases, it examines implementation pathways in key areas such as agricultural product traceability, logistics management, and payment settlement. The research indicates that blockchain technology can significantly enhance supply chain transparency and efficiency, reduce trust costs, strengthen consumer confidence in product quality, and provide on-chain financing support for smallholder farmers. Nonetheless, challenges including high technical costs, limited farmer awareness, data privacy risks, and policy lags hinder its widespread adoption. To address these issues, this paper proposes a coordinated policy-technical strategy, encompassing standardized technical frameworks, financial incentives, technical training, and agriculture-adapted R&D, to foster deeper integration of blockchain technology into rural e-commerce. This study provides theoretical foundations and practical insights for the sustainable development of rural e-commerce, supporting the digital transformation of agricultural supply chains and advancing rural revitalization strategies.