AI-Driven Innovation
Jatin Thakur, Pooja Kansra, Preeti Mehra · Advances in computational intelligence and robotics book series · 2025
Through a focus on the growth and sustainability benefits for SMEs Leveraging AI powered innovation are discussed in this chapter. AI can help improve operational efficiency, provide data-based insights, and enable tailored consumer experiences—factors that SMEs are looking for to tackle resource constraints and high competition. AI's ability to enhance automation, marketing, supply chain management and financial operations open the floodgates to new opportunities for scalability and innovation. Moreover, AI helps make operations more sustainable by optimizing energy consumption, minimizing waste, and creating corporate social responsibility (CSR) goals. However, challenges like high AI adoption costs, skill deficits, and data security risks hinder SMEs from leveraging AI services. A good AI-based company is built on strategic planning, partnerships, and workforce upskilling. It ends by summarizing some emerging trends in AI and discussing the place of AI on resilience and sustainability in small and medium enterprises.