The Impact of Artificial Intelligence on Social Media Marketing
Aarti J Aarti J · Samvakti Journal of Research in Information Technology · 2025
Artificial Intelligence (AI) is significantly transforming various industries, including marketing and marketing communications. AI enhances the efficiency of marketing activities, benefiting not only large corporations but also small and micro businesses. In social media, AI plays a crucial role in content creation, post scheduling, campaign analysis, and audience engagement.