VISUALIZATION OF GOOGLE TRENDS CONTENT ANALYSIS DATA IN DATAWRAPPER: A VISUAL COMMUNICATION TOOL
Христина КУХАРУК, Ya. V. Shtanko · Scientific notes of V I Vernadsky Taurida National University Series Philology Journalism · 2025
The article presents and analyses the results of a content analysis conducted in Google Trends of Google and Youtube users' search queries in Ukraine for the words "front", "air situation map" and "quantity".The data obtained for the latter lexeme indicate that quantitative indicators are trending in the modern Ukrainianlanguage media space, so there is a need to publish them using visual tools such as infographics, heat tables and heat maps, which is fully enabled by the Datawrapper online platform for media professionals, as it promotes effective visual communication.At the same time, the use of the River service in Datawrapper creates an internal online environment for sharing and sharing visual content, which ensures cross-media and convergence in modern media.The article illustrates the use of Datawrapper to visualise the results of content analysis of Google Trends search queries using a diagrammatic method.Using the method of quantitative study of large amounts of data -content analysis -of search queries for the word 'front' on the YouTube media platform in Ukraine for a period of three years (2014-2017 and 2022-2025), the article reveals that the extremes of user searches occurred in the first three years of 2014, not during the full military invasion of the russian federation in February 2022) found that the extremes of user searches occurred in the first three years from 2014, and not from the time of the full-scale military invasion of Ukraine by the russian rederation in February 2022 to 2025, given that in the first half of 2022, and only in this period, user searches for the word 'front' on YouTube reached 100%, after which the dynamics of the number of searches decreased sharply.This made it possible to use a comparative and interpretative method of processing statistical data, and then visualise its results using infographics, heat maps, and heat tables in Datawrapper.In particular, the map visualisation illustrated the quantitative regional activity of queries.A content analysis of Google searches for the phrase "air alert map" demonstrated a correlation between the announcement of air alerts and Internet queries, as evidenced by the infographic timeline and mapping materials by regional indicator (Ukraine) visualised in Datawrapper.