The effect of Institutional-Normative Factors on compliance with Health Protocols in the Face of the COVID-19 Disease
Sadegh Salehi · International Journal of Clinical Case Reports and Reviews · 2025
This research examines the effect of institutional-normative factors on compliance with health and safety protocols in the face of the COVID-19 disease in the villagers of Mazandaran province. Mazandaran province has a relatively large geographical area, and for this reason, in the current research, the different villages of the province are divided into three regions: east, west, and center of the province. In this context, an experimental study was conducted to analyze normative-cognitive factors. Using a questionnaire, 338 residents of the villages of Mazandaran-Iran formed the sample of the present study. The residents of the village were selected and studied using the cluster sampling method. The influence of the normative cognitive factors related to the villagers is discussed in the face of the experimental data analysis framework. The results of the research showed that there is a significant relationship between the type of job of the villagers and the marital status and compliance with health protocols. Also, a negative and significant relationship was found between gender, length of residence in the village, and the number of family members. The results of the regression showed that the social norms of the village residents and the network of acquaintances and relatives had the strongest effect on compliance with health protocols. The present study showed that social norms, which are one of the cultural elements, have direct results in the rural communities of Mazandaran and increase personal protection behaviours.