COMPETITIVE ADVANTAGE STRATEGY - THE MOST IMPORTANT FACTOR IN SUSTAINABLE TOURISM DEVELOPMENT
Eliso Gvelesiani · Economics · 2025
Competitive strategies are the key to success in the market. Achieving a sustainable competitive advantage is the primary goal of strategic management. To achieve this goal, an organization should be able to identify diverse strategic options for future development, assess associated risks, and select the one that will bring the most substantial financial success. Understanding strategic options can help us formulate a variety of such options and develop a successful strategy for companies seeking to operate in the tourism industry. The presented article examines: the features of the concepts of: „competitive advantages“ and „competitiveness“ in general as applied to the tourism sector; Methods for obtaining and maintaining a competitive advantage, namely, competitive positioning and core competencies; The system of competitive advantages of the tourism industry, including competitive priorities that constitute the levels of associations. Keywords: strategy, competition, sustainable tourism, sustainable development.