A STUDY ON STRATEGIES TO BE ADOPTED BY QSR TO REMAIN SUSTAINABLE DURING AND POST PANDEMIC: A CASE STUDY OF COVID-19 PANDEMIC
Pralhad Bhimrao Botre, Vishal Wadajkar · ShodhKosh Journal of Visual and Performing Arts · 2024
Mankind has been hit by several pandemics over the decades. They have made a disastrous impact on the human lifestyle, trade, economy and commerce. QSR business have shown a significant growth over the past decade. Covid-19 pandemic was a recently confronted pandemic by the mankind which took the QSR industry on the verge of closure. There will be many more pandemics we might face in the future. Hence QSR need to comprehend the strategies that will help them in facing these challenges more firmly and sustainably. Covid-19 posed unprecedented encounters for the QSR due to travel restrictions, dinning protocols and customers behavioral changes. The study summarizes operational and financial strategies espoused by QSRs that aided their sustainability in the business during and post Covid-19. It throws light on the QSR actions like leveraging digital transformations, supply chain optimization, reconstructing manpower deployment, customer outreach and engagement. It reveals the way a QSR should quickly encircle agility, technology and consumer centric approach to remain resilient and better sited during and post pandemic. The study highlights premeditated insights and recommendations for the QSR owners to construct a more buoyant business models to face any kind of pandemic in the future.