Exploring AR In-the-Wild: An Autoethnographic Study at a Christmas Market

Helen Stefanidi, Jan-Hendrik Sünderkamp, Alina Itzlinger, Markus Tatzgern, Alexander Meschtscherjakov · 2025

Figure 1: Researcher using AR HMDs at the Christmas market-viewing opening times with Microsoft HoloLens 2 (Left), navigating with Apple Vision Pro (Middle), and comparing prices online with Meta Quest 3 (Right).

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