'Socheton': A Culturally Appropriate AI Tool to Support Reproductive Well-being
Sharifa Sultana, Hafsah Mahzabin Chowdhury, Zinnat Sultana, Nervo Xavier Verdezoto · 2025
Reproductive well-being education in the Global South is often challenged as many communities perceive many of its contents as misinformation, misconceptions, and language-inappropriate.Our ten-month-long ethnographic study (n=41) investigated the impact of sociocultural landscape, cultural beliefs, and healthcare infrastructure on Bangladeshi people's access to quality reproductive healthcare and set four design goals: combating misinformation, including culturally appropriate language, professionals' accountable moderation, and promoting users' democratic participation.Building on the model of 'Distributive Justice,' we designed and evaluated 'Socheton, ' a culturally appropriate AI-mediated tool for reproductive well-being that includes healthcare professionals, AIlanguage teachers, and community members to moderate and run the activity-based platform.Our user study (n=28) revealed that only combating misinformation and language inappropriateness may still leave the community with a conservative mob culture and patronize reproductive care-seeking.This guides well-being HCI design toward being culturally appropriate in the context of reproductive justice with sensitive marginalized communities. CCS Concepts• Human-