Leveraging AI for Disruptive Green Human Resource Management
Mariana Carôla, Rosa Rodrigues, Paula Cristina Nunes Figueiredo · 2025
Artificial intelligence (AI) is an emerging technology that has significant impacts on the management of organizations, especially green human resource management (GHRM), which aims to promote sustainable and responsible human resource practices. The aim of this chapter is to explore the impacts of AI on GHRM and how AI can boost green practices in organizations. The results of the literature review showed that AI has an important role in promoting the performance, development, and retention of green employees, as well as in improving organizational culture and corporate social responsibility. However, AI also brings some challenges for GHRM, such as ethical, legal, and social issues. The chapter concludes that AI and HRM should be integrated strategically and responsibly in organizations, aiming at their sustainable development.