A Review of Sentiment Analysis Opinion Mining and Using Machine Learning

Nadiya Parveen, Mohd Waris Khan · BENTHAM SCIENCE PUBLISHERS eBooks · 2025

Recently, sentiment analysis and opinion mining have drawn a lot of interest. Because user-generated content on the internet is becoming more and more influential, this research examines the various machine learning (ML) techniques used in opinion mining and sentiment analysis applications. The opinion mining and sentiment analysis utilizing machine learning approaches are thoroughly reviewed in this research article. The objective of this comprehensive review is to find the most accurate and efficient models that can automatically classify and analyze sentiments expressed in textual data. A range of machine learning techniques are utilized and assessed according to performance measures including precision and accuracy. The dataset used consists of real-world text data collected from social media platforms, product reviews, and online forums. The findings indicate that Support Vector Machine (SVM)and Naïve Bayes (NB) achieved exceptionally high values of accuracy. SVM and NB achieved an accuracy of 95%. On the other hand, Logistic Regression (LR) and K-Nearest Neighbor (KNN) demonstrated comparatively lower accuracy scores of 57% respectively. Among all the evaluated techniques, KNN exhibited the lowest precision score of 57%. Overall, ML techniques have proven to be valuable in sentiment analysis and opinion mining.

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