Decoding Consumer Emotions in Quick Commerce
Rupa Rathee, Monika Singh, Inderjeet Maurya · 2025
Quick delivery,merging business model, with orders placed and delivered in a much shorter time frame than traditional e-commerce. Q-commerce growing instant gratification, convenience, and seamless experiences in shopping. This chapter looks at how Quick Commerce is a paradigm-changing business model spanning The chapter explore consumers' sentiments toward Q-commerce sites and how online reviews act upon their dispositions and preferences in the present time a qualitative method adopted in the chapter to analyze consumer behavior toward Q-commerce through web reviews. chapter does a sentiment analysis toward the sentiment of the consumers of Q-commerce, elucidating their main sentiments as negative, positive. The analysis providing reflective insights into customer expectations, and strategic barriers that Q-commerce companies experience in an environment with rapid changes and high competition. The survey discovers a mostly negative take by customers towards Q-commerce platforms, and complaints are about delivery experience, customer support, and reliability of service.