Advertising and Generative AI: How Can Advertisers Leverage New AI Tools? Introducing a Special Issue on Generative AI in Advertising
Ben Lowe, Des Laffey, Luo Yong · Journal of Advertising Research · 2025
From time-to-time innovations come along that have the potential to disrupt industries. While “generative AI” (GAI) is not new, and has been around for some time, recent advances with more powerful...