AI-assisted visual content creation process and optimization practice for short video platforms

Wenyu Sun, Xiaoyu Guo, Yueran Ding · International Scientific Technical and Economic Research · 2025

With the rapid development of short video platforms, content creation has become an important factor in attracting users and increasing platform activity. However, creators face multiple challenges in creativity, efficiency, and quality in video production. The introduction of artificial intelligence (AI) technology provides a new solution for short video creation, especially in the creation and optimization of visual content. This paper studies the AI-assisted visual content creation process and optimization practice for short video platforms, and explores the application of AI in video editing, image processing, personalized recommendation and other fields and its optimization effect. Through the analysis of the AI-assisted creation technology framework, this paper reveals how AI can improve creation efficiency, optimize video quality, and promote the personalized and intelligent development of short video creation. In addition, this paper also analyzes the technical challenges, ethical and legal issues faced by AI-assisted creation, as well as the collaborative relationship between creators and AI. Finally, this paper looks forward to the future development trend of AI and short video creation, and puts forward relevant practical suggestions, providing theoretical guidance and technical support for creators and platforms.

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