Generative AI in Advertisements
Abdul Qadeer, Abdelrehim Awad · Advances in computational intelligence and robotics book series · 2025
The emergence of Generative AI is revolutionizing the advertising landscape by enabling brands to create highly personalized, dynamic, and engaging content. This conceptual study, grounded in the TAM explores how consumers accept and respond to Generative AI-driven advertisements. Building on TAM's core constructs—PU and PEOU—the framework proposes that when consumers perceive Generative AI in ads as both beneficial and easy to comprehend, they are more likely to develop positive attitudes and stronger PI.