Emerging Job Roles in the Tourism Sector Leveraging Artificial Intelligence
Nikhil Kumar Goyal, Monika Dandotiya, Monika Kumari, Mohammed Firdos Alam Sheikh, Shikha Sharma · 2025
Artificial Intelligence (AI) is transforming the tourism sector by making improvements on operations, tailoring customer experiences, and driving innovation from technologies such as machine learning, natural language processing, robotics, and big data analytics. Applications include personalized travel planning and immersive virtual and augmented reality experiences; AI-driven logistics management; and new roles such as AI travel advisors and virtual experience curators. Despite all these developments, however, challenges such as adaptation of the workforce, data privacy issues, and ethical concerns continue to hinder its adoption. The paper discusses successful cases, including AI-powered customer support in airlines, tailored hospitality experiences, and autonomous transportation solutions. Thus, by addressing these and other such challenges with the workforce training, ethical AI practice, and continuous innovation, the tourism sector can harness AI's transformative potential for unparalleled growth, enhanced services, and customer satisfaction.