Build the Right Tech Stack
Kerry Nenn · The major gifts report · 2025
Before you launch a monthly giving program, make sure your tech stack is properly set up to manage it. “A huge error I've seen is launching a program with a front-end tool, CRM and email platform that don't talk to each other,” warns Dana Snyder, author of Monthly Giving Mastermind and host of Missions to Movements at Positive Equation (Atlanta, GA). “This requires a manual upload of every single donation. Make sure all your systems integrate natively or through a software assist so your monthly giving program can thrive.” — Kerry Nenn