Contrastive Instruction Fine-Tuning Large Multimodal Model for Hateful Meme Classification
Ming Shan Hee, Zihan Gao, Yinglong Wang, Xiangxiang Chu, Roy Ka-Wei Lee, Zengchang Qin · Proceedings of the International AAAI Conference on Web and Social Media · 2025
Detecting hateful memes requires a model that possesses extensive background knowledge and robust reasoning abilities, especially when the memes contain ambiguous descriptions. Previous research has used large language models (LLMs) and large multimodal models (LMMs) to interpret and categorize these memes. However, distinguishing subtly different hateful and non-hateful memes is still challenging. In recognition of this, our study introduces a unique contrastive instruction fine-tuning approach, InstructMemeCL. This method improves an LMM's ability to discern between memes that have similar visual or textual elements by intensifying its focus on semantic subtleties that separate hateful from non-hateful content. We evaluated our model using AUROC and accuracy metrics on three publicly available hateful meme datasets. The results indicate that our improved LMM more accurately identifies hateful and non-hateful memes, demonstrating superior performance compared to conventional LLMs and LMMs used in similar tasks.