A Review of Interactive Design and User Experience Research on Virtual Simulation Technology in Commercial Product Presentation
Lei Xiao · 2024
This research study investigates the key features of virtual simulation technology in increasing marketable product demonstrations. The primary attention of this research article is on the features of interactive design and user experience (UX). This work emphasizes the dominance over conventional demonstration methods. The implication of Augmented Reality (AR) and Virtual Reality (VR) tools in market demonstrations has been explored. The analysis was based on customer commitment, emotional associations, and better decision-making. This research discovery indicates the potential of immersive technology to convert product presentations. These technologies help in devising notable and meaningful consumer engagements by integration with UX. This study provides complete investigation for industries, those are willing to utilize virtual simulation to improvise brand competence and consumer fulfillment.