Quality of Web Offering for Canoeing as a Sustainable Tourism and Recreational Tool
Francisco José Borrego-Balsalobre, Salvador Angosto Sánchez, Félix Zurita Ortega, Vicente Morales-Baños · Journal of Tourism and Services · 2025
The quality of websites offering canoeing as an active tourism experience in natural environments was explored. This is an activity that is growing in Spain and has a significant impact on its economy. 206 websites were evaluated using the 2QCV3Q model. The results conclude that these websites have a slightly above-average quality compared to benchmark entities. The dimensions with the highest rating were Identity, Usability, and Location. There is still much room for improvement, especially in the Content and Services dimensions. These dimensions would provide a more experiential approach, contrary to the traditionally functional approach of the websites. Additionally, it is concluded that it is necessary to tailor the offering to the needs of consumers of this type of product through packages designed based on specific socio-geographic-environmental variables. With the improvement of these issues, their websites can serve as reference models for those who want to position themselves in the sector through digital marketing.