A COMPREHENSIVE REVIEW ON VIRTUAL TRIAL ROOMS: INTEGRATION OF AR, AI, AND 3D TECHNOLOGIES FOR ENHANCED E-COMMERCE EXPERIENCE
Shreya Singh Bhardwaj, Priyanshi Prajapati, Abhishek Kumar Singh, Ranjeet Rai, Girajesh Maurya · International Journal of Engineering Technologies and Management Research · 2025
Online shopping has become an everyday convenience, especially in the fashion and apparel industry. Yet, one persistent drawback remains—the inability for customers to try on clothes before making a purchase. This often leads to issues with fit, style mismatches, and high return rates, affecting both customer satisfaction and business operations. Virtual Trial Rooms (VTRs) have emerged as a promising solution, allowing users to virtually try on garments using technologies like Augmented Reality (AR), Artificial Intelligence (AI), and Computer Vision. This paper explores how VTRs work, the technologies behind them, and their real-world applications. It also looks at how VTRs are making online shopping more accurate, hygienic, and sustainable, especially after the COVID19 pandemic. By comparing existing systems, we highlight their strengths and current limitations while pointing out key areas for future development. As this technology continues to evolve, it has the potential to significantly transform the way people experience fashion retail online.