Animating Change
Sreeyasree Kumari Deb, Prajna Pani · 2025
This chapter explores the transformative impact of Artificial Intelligence (AI) in storytelling and its significance in the development of communication. It focuses on animating change within four national initiatives: Digital India, Swachh Bharat Abhiyan, Unnat Bharat Abhiyan and Viksit Bharat 2047. The convergence of AI and storytelling has the potential to revolutionize communication strategies. India’s Viksit Bharat 2047 vision emphasizes sustainable growth and empowerment, making it an ideal backdrop for exploring AI-driven communication approaches. A case study was conducted with ten agri-business students from a multi-sector state private university in Odisha, India. Digital pedagogy was used to emphasize micro-writing techniques to create engaging AI-driven scripts. The study emphasizes AI’s role in advancing development communication and bringing innovation within the agri-business management curriculum. It uses AI-driven scripts and projects as educational tools to promote awareness of sustainable development goals (SDGs). These pedagogical interventions aim to animate change by engaging students in interactive, hands-on development activities that foster communication, critical thinking, creativity and problem-solving. Student projects animate change through AI tools where Digital India serves as a key driver in narrowing the digital gap, while Swachh Bharat and Unnat Bharat contribute to overall development. Viksit Bharat’s vision aligns with these initiatives, emphasizing sustainable growth and empowerment. Collectively, they create a strategy for a better India. The paper discusses theoretical foundations, design principles and pedagogical methods. Case studies and qualitative findings illustrate the effectiveness of AI-driven approaches. It empowers students to become proactive agents of positive change in their communities and beyond.