Augmented Reality-Powered Footwear Customization Hub: Enhancing the Shopping Journey
Reeta Mishra, Padmesh Tripathi · 2025
A Shoe Marketplace (Try & Buy featured) is an innovative venture that aims to transform the landscape of online shoe shopping by integrating cutting-edge augmented reality (AR) technology. This research paper focused on the design, development, and implementation of the platform, addressing the inherent challenges faced by customers in traditional online shoe shopping. The project's primary objectives include introducing an immersive AR-based virtual try-on experience, enhancing user engagement, offering a diverse collection of shoes, ensuring secure transactions, and providing user-friendly search options. The paper uses an extensive methodology that blends experimental and descriptive research techniques. The research holds great importance as it has the ability to transform the online shoe retail sector by providing users with an enhanced, interactive, and secure shopping experience. The study's findings establish new benchmarks for the effectiveness of augmented reality (AR) applications in the online retail space and further the ongoing progress of virtual try-on technologies.