Virtual Festivals and Events: Redefining Creative Tourism in the Metaverse
Ishani Sharma, Arun Aggarwal, Nisha Devi · 2025
Abstract This chapter explores how virtual festivals and events are redefining creative tourism in the metaverse, examining the technological advancements, economic benefits, social and cultural implications, and future trends that drive this transformation. The chapter employs a comprehensive literature review and case study analysis to investigate the impact of virtual festivals and events on creative tourism. It examines key technologies such as virtual reality (VR), augmented reality (AR), and artificial intelligence (AI), and their role in enhancing user experiences and broadening accessibility. Virtual festivals and events offer significant economic advantages by reducing overhead costs and reaching global audiences, while also promoting inclusivity and cultural exchange. These digital experiences democratize access to cultural events, foster global connectivity, and contribute to sustainable tourism practices. However, they also face challenges such as technological barriers and the digital divide. This chapter provides a novel perspective on the integration of digital technologies in creative tourism, highlighting the transformative potential of virtual festivals and events. It offers valuable insights for researchers, practitioners, and policymakers on leveraging technology to enhance tourism experiences, promote cultural preservation, and support sustainable economic development.