Social Media Sentiment Analysis Using Machine Learning
Om Rajendra Deokar, Tushar Raju Gaikwad, Kaushal Ramesh Gawali, Piyush Dyaneshwar Ghanghav, Sandip Ashok Shivarkar, Ajit Ashok Muzumdar · 2025
In recent years, social media has emerged as a crucial platform for public expression, enabling individuals to share opinions and sentiments on a wide range of topics. This study explores the application of machine learning techniques-Support Vector Machines (SVM), Decision Trees, Naive Bayes, and Random Forest for sentiment analysis of social media content. By leveraging a diverse dataset of user-generated posts, we aim to classify sentiments into positive, negative, and neutral categories. We evaluate the performance of each algorithm based on accuracy, providing a comparative analysis of their effectiveness. Our findings reveal that SVM significantly outperforms the other methods in terms of accuracy establishing it as the most effective model for sentiment classification in this domain. The superior performance of SVM is attributed to its capability to manage high-dimensional data and create optimal hyperplanes for classification. These results emphasize the critical importance of selecting appropriate machine learning models for sentiment analysis, especially in the dynamic landscape of social media.