Application and Trend Analysis of Digital Marketing in Health Industry
Shuhan Yang · SHS Web of Conferences · 2025
In the rapidly changing information technology, the health industry has ushered in a new wave of digital marketing, and digital marketing has become a key driving force for the health industry to realize innovative development and breakthrough. This thesis analyzes the current application of digital marketing in the health industry, and predicts the future direction by combining the industry trend and technology development. The study shows that digital marketing, with the help of big data, artificial intelligence and other technologies, realizes accurate marketing, personalized service, and effectively improves the market competitiveness and user experience of the health industry.