INVESTIGATE HOW VOICE SEARCH IS CHANGINGSEARCHENGINEOPINATION SEO STRATEGIES AND CONSUMERBEHAVIOR
Gokul Raj RB, Richard Surya .P, N. kalaivani · ASET Journal of Management Science · 2025
This study is about analyzing the effect of voice look on SEO procedures and customer behavior, recognizing the progressive part of voice associates in computerized intuition. The inquirypointsto investigating how businesses use voice to upgrade client encounters and streamlinecommunication, transitioning from conventional to voice-optimized SEOtechniques. Theyconsider methodically analyzing existing writing from 2014 to 2024 utilizing particular lookterms to see the impact of voice look on SEO and client behavior. The mixed-methods approachincluded gathering quantitative information through organized surveys from100 members, selected through Google Shapes and proficient systems, nearby subjective bits of knowledgefrom center bunches, and interviews. Strict conventions on educated assent and informationsecurity were actualized. Factual examination, conducted utilizing IBMSPSS adaptation27, included Autonomous Test T-Tests to evaluate inclinations for voice look in neighborhoodquestions and One-Way ANOVAs to investigate contrasts in seen exactness over age bunches. Key execution markers included look inquiry precision, client engagement, and transformationrates. The factual examination yielded non-significant results, falling flat to discover critical contrasts in inclination for voice look in nearby inquiries (p = 0.205) or the seen exactnessofvoice look among diverse age bunches (p = 0.259). They think about distinguishingafewrestrictions, counting irregularities in member enlistment, deficient detail in detailing, andthenonattendance of a coordinated comparison of SEO methodologies. These restrictions ruinedthecapacity to draw conclusive conclusions. Particularly, the review notes a need for clarityonhow making it troublesome to evaluate the effect on SEO techniques and buyer behavior. Besides, factual detailing was constrained, with lost degrees of opportunity and errors between p-values. As a result, the review recommends future inquiries ought to address these methodological deficiencies and detail confinements, refining information collection, and improving explanatorymeticulousness to give a more comprehensive understanding of voice look adequacy in SEOandshopper engagement. Future investigations are required to address these inadequacies byutilizing a clearer examination arrangement, guaranteeing well-defined member enlistment techniques, and giving comprehensive factual detailing. Things ought to specifically comparetheeffect of voice look and conventional look strategies whereas bookkeeping for the impact ofstatistical components. This incorporates giving all significant degrees of flexibilityformeasurable tests, settling disparities in detailed p-values, and successfully clarifyingthesignificance of factually critical discoveries.