Exploring the Nexus of Metaverse and Luxury Hospitality: Unveiling Opportunities for Future Inquiry in the Digital Disruption Era
Bhupinder Singh, Pushan Kumar Dutta, Christian Kaunert · 2025
Abstract The luxury hospitality renowned for its unwavering commitment to providing exceptional service and indulgent experiences has long been a hallmark of opulence and refinement. As the metaverse gains momentum and recognition, a new dimension of luxury is introduced that fuses the tangible and intangible, the physical and digital to create immersive encounters that resonate deeply with discerning guests. Also, some guests may still prefer traditional in-person experiences, so luxury hotels would need to strike a balance between offering both virtual and physical options. So, the use of AI and data analytics to tailor guest experiences raises concerns about potential discrimination and bias. Hotels must be vigilant in monitoring algorithms to prevent any discriminatory practices and ensure that all guests are treated fairly, irrespective of their backgrounds or preferences. The administration and marketing of travel and tourism are predicted to change as a result of metaverse. Through the use of digital twins, it enhances destination awareness, positioning, and branding as well as coordination and management. The metaverse offers chances to enable interaction, engagement, and trip planning, successfully changing consumer behavior. This chapter explores the provide hospitality professionals with a roadmap to harness the power of emerging technologies, steering the industry toward personalized guest experiences, operational excellence, and accelerated revenue growth.