Consumer Privacy and Ethical Considerations in AI-Driven Marketing
Snehlata Barde, Raj Thakur, Deepesh Pal, Aaryan Barde · Advances in computational intelligence and robotics book series · 2025
As AI becomes more integrated into marketing practices, understanding the balance between leveraging AI for personalized marketing and protecting consumer privacy is crucial for sustainable business practices. The chapter will explore the intersection of AI in marketing with ethical challenges and privacy concerns. It will provide a comprehensive analysis of how AI technologies are reshaping marketing strategies, the ethical dilemmas that arise, and the importance of safeguarding consumer privacy.