A Study On Customer Satisfaction On Hyundai Motors
Ms .Soja. M, Shanmuga Velayutham A · International Journal of Research Publication and Reviews · 2025
The main objectives of the study "Customer Preference on Hyundai Cars" are outlined as follows: To identify the preferred Hyundai models among customers and understand the popularity of different car models. To analyze the demographic profile of Hyundai car owners (age, gender, etc.) and their usage patterns (duration of use, fuel type, transmission type, etc.). To assess customer satisfaction levels across various aspects of Hyundai cars, including after-sales support, spare parts availability, ride comfort, mileage, performance, air conditioning, service quality, and cost of maintenance. To determine the extent of customer loyalty and advocacy, by evaluating whether owners would recommend Hyundai to others and if they find the cars suitable for different user groups (e.g., elderly people). To gather customer feedback and suggestions for Hyundaiidentifying any common issues faced and improvements customers desire, which could guide Hyundai in enhancing its offerings.These objectives aim to give a comprehensive view of customer preferences and satisfaction, from choosing a Hyundai model to the experience of owning and using it, ultimately gauging Hyundai's alignment with customer expectations.