UX Is Dead. Long Live UX for AI !
Greg Nudelman, Daria Kempka · 2025
AI is a tremendous opportunity that comes around once in a lifetime. It is also a complete rewrite of how we do everything. UX designers who are willing to embrace this opportunity will have remarkable, never-before-seen opportunities for fun, discovery, growth, and contribution to society above and beyond anything our profession has ever experienced. There is simply no room for UX elitism, or “White-towerism,” in the age of AI. UX needs to get involved throughout the conception and development process: from conducting formative research and evaluating use cases, to value matrix and digital twin discussions and ethics and bias conversations in order to make sure AI operates in a manner that benefits humans, society, and the planet—or at least to help limit the harm that AI can do.