AI and Blockchain-Driven Digital Marketing
Apoorva Verma, Cristina Ciliberto, Leena Bhatia · Advances in computational intelligence and robotics book series · 2025
In the digital age, Artificial Intelligence and Blockchain are transforming marketing by establishing new benchmarks in trust, personalization, data security, and efficiency, critical for businesses in today's competitive landscape. While traditional marketing struggles to meet consumers' demands for meaningful interactions in the experience economy, AI and Blockchain are revolutionizing digital marketing approaches. This empirical study uses Power BI to analyze 100 marketing campaigns across six industries, evaluating these technologies' impact on ROI, conversion rates, CTR, and sales. Results show AI-powered campaigns achieve 4.8% average CTR and 19% higher conversion rates than traditional campaigns, significantly enhancing customer engagement and sales. Blockchain-driven strategies build trust and consistency, increasing overall ROI by 23%, particularly in Real Estate and Finance. The research reveals industry-specific patterns: Finance and Retail benefit most from AI implementation, while Blockchain demonstrates stronger customer retention capabilities in Real Estate.