Edge Computing and Marketing in the Smart Economy
Hamed Nozari, Hossein Abdi, Khatere Rafiei · 2025
Edge computing is revolutionizing marketing by enabling real-time data processing, enhancing personalization, and improving customer engagement. Unlike traditional cloud-based systems, edge computing processes data closer to its source, reducing latency and optimizing marketing strategies. This research explores the role of edge computing in marketing, its key applications, advantages, challenges, and future potential. By integrating AI, IoT, and 5G, businesses can create dynamic, data-driven marketing ecosystems that offer hyper-personalized experiences while ensuring data security and efficiency in the evolving digital economy.