Leveraging Chat GPT for Sustainable Marketing Practices and Pricing Insinuations
Rohit Sood, Ashwani Panesar · 2025
Predictive modeling has emerged as a key factor in ensuring smooth and efficient business operations in today's competitive landscape. Advanced data analysis and technological advancements have enabled companies to grow rapidly, outperform competitors, and increase profits through better risk management. These innovations have empowered companies to adopt optimal marketing practices, particularly in pricing, which is critical in today's highly competitive environment. By leveraging AI-driven insights, companies can enhance customer satisfaction and operational efficiency through improved risk management and dynamic pricing. However, the adoption of these technologies presents challenges, such as ethical concerns related to transparency and bias. Despite these challenges, the integration of Chat-GPT into pricing strategies offers companies a competitive advantage in an increasingly data-driven marketplace. This chapter explores the applications, benefits, challenges, and ethical implications of using Chat-GPT in transforming pricing strategies.