Exploring the Emergence of AI-Driven Service Marketing Paradigms
Manoj Govindaraj, N S Varya, Khairul Amri · 2025
The rapid advancement of Artificial Intelligence (AI) is reshaping the landscape of service marketing, leading to the emergence of AI-driven paradigms that are revolutionizing customer engagement and business strategies. This article explores how AI technologies such as machine learning, natural language processing, and predictive analytics are enabling marketers to personalize customer interactions, automate service delivery, and optimize marketing campaigns. By integrating AI into service marketing, businesses can offer real-time, data-driven insights that enhance customer experiences, foster loyalty, and drive competitive advantage. The article also examines the challenges and opportunities of adopting AI in service marketing, highlighting its potential to transform traditional business models and create innovative pathways for future growth.