Risk Perception and Management Among Mutual Fund Investors in Kerala
V. T. Vishakh, G. Jayalakshmi · Advances in computational intelligence and robotics book series · 2025
India has seen tremendous growth in the mutual fund industry, providing investors with more diversified investment opportunities. This study examines the risk perception and management among mutual fund investors in Kerala, a state known for its rapidly growing financial literacy and investment culture. The authors explore how investors view various risks associated with mutual funds, their risk tolerance levels, and their strategies, including diversification. The study uses quantitative and qualitative methods to understand investor behavior comprehensively. The findings reveal a significant knowledge gap in advanced risk management techniques even though a majority of investors in Kerala have moderate to high-risk tolerance. Demographic factors such as age, income, and education levels also influence risk perception and management strategies. The study emphasizes the need for enhanced financial literacy programs to equip investors with the necessary tools for making responsible decisions.